SKE Becomes a Strong Dark Horse in the UK Market and Accelerates Brand Upgrading by Leveraging International Events

SKE to be UK's fastest-growing brand by 2023 with top three sales

Electronic Cigarettes, Elf Bar, vape

SKE, a brand owned by Skoll, has become the third largest e-cigarette brand in the UK, with sales growing over 100 times in the past year, according to the latest Nielsen IQ data from September. The number one and two brands in the UK market are Elfbar and Lost Mary respectively, but the fastest growing brand is SKE.

On August 25, the first half of 2023 financial report released by SKE's parent company, Winhope Technology, demonstrated SKE's bright performance: in the first half of the year, SKE's revenue exceeded 1.4 billion yuan, a year-on-year increase of up to 1,477.33%, accounting for 29.8% of the first half of Winhope Technology's revenue. This amazing growth rate has once again attracted the attention of the e-cigarette industry and investors.

SKE Crystal Bar sparks UK market with imitation products

SKE's popularity in the UK and European markets is largely due to its breakout product, the SKE Crystal Bar, which has become an instant success in the UK thanks to its crystal material, dazzling gradient colors, and wide range of flavors, and has even created a unique "Crystal" line of e-cigarettes in the industry. "Crystal Series.

This has also led to a black market of imitations, such as the AUPO Crystal Bar, FEOBA Crystal Bar, etc., with a wide variety of imitations. Two Supremes also noticed some products with similar appearance to Crystal Bar in the UK e-cigarette online mall, such as HAYATI CRYSTAL, SKY Crystal Bar and THE CRYSTAL PRO MAX, all of which are available for sale in 4000 puffs. It's worth noting that products containing more than 2ml (about 600 puffs) of vape oil fall into the illegal category under UK regulations.

According to SKE's official website, SKE's disposable products include SKE Crystal Bar, SKE Crystal Original, SKE Crystal DUO, etc., and the bullet change products include SKE Crystal Plus. Industry insiders speculate that SKE will continue to introduce new products until 2024.

:SKE

Competition with Elfbar

There is competition between SKE and Elfbar in the UK e-cigarette market. According to the latest Nielsen IQ data from September, Elfbar still sells at least twice as many cigarettes as SKE in the UK market. The sales gap between SKE and Lost Mary is relatively smaller compared to Elfbar.

Brand spirit and sportsmanship run in both directions

SKE is compared to Elfbar and Lost Mary, and while the sales channel is rapidly catching up and surging, the brand concept and construction is also stepping up to a new pattern. Strengthening the call for environmental recycling and protection of youth is a basic requirement and responsibility. Two Supremacy observed that SKE recently sponsored a world-class tournament called "The Strongest Battle" in Saudi Arabia. The game was attended by Saudi royalty and dignitaries, soccer star Crow and other big names. According to sports people, the match was the most concerned match in the second half of the year for the British public, and the heat was comparable to that of MMA, the country's top boxing tournament.SKE pays homage to the spirit of sports fighting and at the same time tries to seize this flow to enhance the brand image, which also shows the brand's pattern of innovation and transcendent thinking.

Behind the sponsorship of sports events is SKE's long-term support for sports, and the brand spirit that SKE has demonstrated throughout its development is highly compatible with the spirit of sports. From the perspective of SKE's development process, the unchanging colors of SKE are undistracted and rising to the challenge. We believe that SKE will continue to uphold the business philosophy of complying with the competition, and with the support of its strong shareholder, WinHarmony Technology, will continue to lead the development direction of the e-cigarette industry.

In the match, Francis Ngannou, wearing the SKE logo, knocked out world number one Tyson Fury with a single move. It was a moment that was recognized as one of boxing's dark horses in Europe and the United States, and Ngannou's performance was matched by SKE's remarkable success in the United Kingdom.

Facing the uncertainty of the future, challenges and opportunities abound

The UK government plans to introduce a new tobacco and e-cigarette bill in December (which will take some time to pass), which will impose stricter controls on e-cigarettes in order to protect young people. According to the UK media, the new bill will involve a tax on e-cigarettes. Elfbar and SKE are currently leading the e-cigarette market in the UK, and it is uncertain whether Disposable E-cigarettes in the UK will be banned in the future. Some investors believe that if the ban comes into effect, the market share of these brands may be affected to some extent, but it will take longer for the UK to actually pass the bill. If the UK puts a ban on disposable products, many brands across China's e-cigarette industry will have to face transformation, while opportunities exist.